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Search Engine Market Share in 2021

Search Engine Market Share in 2021

Handling over 90 percent of all search queries worldwide, Google is undoubtedly dominating the global search engine market share.

As of January 2021, a whopping 91.45 percent of all search queries conducted across all search engine providers are done through the internet giant. In other words, more than nine out of ten internet users who search for information online do so through Google.  

By comparison, its closest rivals, Microsoft’s Bing and Yahoo!, are only managing a fraction of Google’s volume. Bing and Yahoo!’s market shares currently come in at 2.69 percent and 1.47 percent respectively for a total of less than 5 percent. These search engines are not nearly close enough to challenge Google’s domination. 

China’s leading search engine, Baidu, has a market share of 1.2 percent, while Russia’s Yandex comes in at 1.0 percent. Both Baidu and Yandex are some of the world’s top search engines.

With such figures, there is no question that the current search engine market share worldwide is dominated by Google. And Google is also, in fact, seeing quite a similar lead in the United States.

US Search Engine Market Share

US Search Engine Market Share in 2021

Google reigns supreme in the US with a similar dominance in the US search engine market share. The only difference comes in a slight fall in market share for Google: it makes up 87.78 percent of the US market share, compared to 91.45 percent worldwide. 

Next on the list of the top search engines in the US are Bing, with a market share of 6.26 percent, and Yahoo! with three percent. While the top three search engines in the US parallel that of the most popular search engines used worldwide, that’s where the similarity ends. 

Following Bing and Yahoo!, the fourth- and fifth-most used search engines in the US are DuckDuckGo at 2.56 percent and Ecosia at 0.13 percent.

Google’s dominance in the US search engine market is even more impressive when it comes to search queries carried out on mobile phones, with 94.21 percent of all mobile search queries handled by Google, as opposed to 80.26 percent on desktops and 77.03 percent on tablets.

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