The USA is the second-largest ecommerce market in the world with plenty of business potential for budding ecommerce entrepreneurs. Before launching an online store, it’s important to get an overall view of the leading ecommerce platforms in the USA and their respective market shares.
WooCommerce Checkout currently has the largest ecommerce platform market share in the USA, with nearly one in four (23 percent) online businesses using it to power their stores. Coming in a close second, the Shopify market share stands at 21 percent.
As the two largest ecommerce platforms, WooCommerce Checkout and Shopify’s combined market shares in the USA make up 44 percent. In other words, nearly one out of every two online shops in the USA use one of these two leading ecommerce platforms to sell their merchandise.
Third on the list of the leading ecommerce platforms in the USA is Wix Stores, which has 15 percent of the total market share. This is followed by Squarespace’s Add to Cart and Ecwid, with eight percent and six percent of the ecommerce platform market share in the USA respectively.
The other leading ecommerce platforms used by online businesses in the USA include Weebly eCommerce, OpenCart, PrestaShop, Magento, Zen Cart, and BigCommerce, with much smaller market shares.
Let’s have a deeper look at the two largest ecommerce platforms, WooCommerce Checkout and Shopify.
Breakdown of WooCommerce Checkout and Shopify Market Share in the USA
There are nearly 1.2 million online stores in the USA that use WooCommerce Checkout as their ecommerce platform. From culinary and fitness to comics and news, the range of stores that run on WooCommerce is wide and varied.
The majority of these stores are located in California. Over 42,000 businesses there use WooCommerce Checkout as their preferred ecommerce platform. This is followed by New York and Florida, home to approximately 26,400 and 20,500 WooCommerce Checkout customers respectively.
A similar trend is seen for Shopify, with just over one million online stores using it in the USA. These businesses also span across a huge range of industries including sports, health, foodstuffs, and automotive.
Likewise, most of them are also located in California, New York, and Florida, with 35,000, 15,700, and 12,000 Shopify stores in those states respectively.
Shopify’s plethora of templates and themes and easy navigation are some of its most popular features and why it’s listed as one of the best ecommerce solutions for US businesses.