Making $100,000 a year in revenue seems impossible when you're still learning how to make your first sale. You might say that only the rich or highly educated can make that amount of money, but don\u2019t let negative thinking hold you back-- in business, anything is possible. Making $100,000 a year and working your way up at a 9 to 5 job is a lot harder than making it through an online store. You need to focus on going big with your marketing. Whether you choose to only run Facebook ad campaigns or do a mix of advertising, public relations and search engine optimization (SEO), marketing is what separates the small guys from the big guys.\u00a0In this article, you\u2019ll learn everything that you need to know\u00a0to make six figures in revenue.\r\nExperiment With Your Business\r\nYour first month of store ownership should be focused on experimentation. If you want to make $100,000 a year, you\u2019ll need\u00a0to test everything for yourself. Run several $5 ads on Facebook. Target different audiences, countries, age groups, keywords. If one ad doesn\u2019t work out, you only lost $5.\u00a0\r\n\r\nYour first month is where you\u2019ll make the most mistakes. However, it\u2019ll also be the month where you learn the most if you become obsessed with experimentation.\u00a0No idea is too dumb to test out. Try everything but on a really tight budget so you don\u2019t regret making mistakes.\r\n\r\nTest out different apps for different marketing tactics.\u00a0Do countdown timers really help boost sales? Should you add a free shipping banner on the top of your website? Are you offering an attractive discount on your store\u2019s products?\u00a0By focussing\u00a0your first month on experimentation, you'll put yourself in the right mindset for\u00a0creating a successful store.\r\n\r\n\r\n\r\nScale Quickly & Reinvest Profits\r\n\r\n\r\nIf you want to make $100,000 in revenue, you\u2019ll need to know when it\u2019s time to scale. Some store owners are afraid of scaling. They\u2019re scared that it\u2019s not the right time, or what the consequences of success might be. But the truth is, if you never scale your business, you\u2019re never going to make $100,000.\r\n\r\nIf one of the ads you've created during your experiments has performed really well, put more money into it. If you spend $30 on several ads, stop spending money on the ads that aren\u2019t performing. Put the $30 into the ad that is working. However, $30 a day in ads isn\u2019t going to speed you up to six figures anytime soon.\r\n\r\nYou\u2019ll need to keep reinvesting your profits back into ads. If you want your business to succeed, your business profits need to stay in your business. If you have a 9 to 5 job, you\u2019ll want to use that money to pay your bills. Business money should be used for business only-- at least for the first few months. You\u2019ll quickly find that by reinvesting your profits back into your ads that your business grows at a much faster rate. Why? Money makes money.\r\n\r\nAfter your business starts gaining some traction, you can start paying yourself a salary. Many entrepreneurs choose not to pay themselves for the first year or two to help ensure their business\u2019 survival.\r\n\r\n\r\n\r\nRetargeting Ads\r\nRetargeting ads can drastically boost your sales. If you produce a lot of content for\u00a0your store's blog, you can retarget your blog traffic. Retargeting blog traffic is one of the cheapest ads you can run. Your retargeted ad won\u2019t promote\u00a0more content, it will promote\u00a0your products. If a person organically found your fitness blog post, it\u2019s pretty safe to say that they\u2019re interested\u00a0in fitness. If you sell fitness products on your store\u00a0and you retarget that blog post reader, they\u2019ll be a great match. First, they may recognize your brand because they were previously on your website. Second, they match your target audience, making them a qualified lead. If one of your blog posts goes viral or gets heavily shared, you\u2019ll be so grateful to have that blog retargeting ad running.\r\n\r\nAnother great retargeting ad is retargeting 'add to carts'. Some marketers find that they struggle to get any conversions from an abandoned cart email. There are two problems with abandoned cart emails. First, you have to know how to write one really well. Second, you need to have the customer\u2019s email. Sometimes people add items to their cart without filling out their email. Enter add to cart retargeting campaigns. With these types of ads, you can remarket to customers who added an item to their cart without going through the purchase process. You might find that add to cart ads convert better than your best abandoned cart email.\r\n\r\n\r\n\r\nIncrease Average Order Value\r\n\r\n\r\nHaving a strong strategy to increase your average order value can help you achieve your goal of reaching six figures in revenue even faster. It\u2019s easier to sell more products to someone whose credit card is already in your system,\u00a0than to sell to someone new. \r\n\r\nThe secret to increasing your average order value is to sell more of the same product. If someone buys a phone case on your store, you can upsell them another phone case of the same model. People are likely to buy more of what they love. This also works really well with fashion. If you have multiple color variations of a tank top, you can upsell the tank top in different colors. \r\n\r\nThe trick with upselling is to sweeten the deal a little bit. Offer a free gift with multiple purchases. For example, if a person buys 2 tank tops, they get a free bracelet. People love free stuff. AliExpress has several items under $1 that you can use when upselling.\u00a0\r\n\r\n\r\n\r\nUse The Top Tools\r\n\r\n\r\nThere are so many tools to test out and play around with. Whether you choose to look for awesome Shopify apps, like Oberlo,\u00a0or tools for your marketing tactics, you\u2019re sure to find a tool to solve one of your biggest challenges.\r\n\r\nBuzzsumo is a great tool for coming up with popular content ideas. You can browse through your competitor's best content pieces so you know where to start for your own blog. Lucky Orange is great for watching your customers browse through your website. You\u2019ll quickly realize how they browse your store which will help you understand\u00a0where you can improve the customer experience. \r\n\r\nWhen building your store you\u2019ll want to get a third-party\u2019s opinion on your website and receive feedback on areas where you can improve. UserTesting is a great tool where you can have someone navigate your online store and give honest feedback. \r\n\r\nWooRank is a great tool for finding issues with your website. You can also use the tool to find insight into other Shopify stores.\r\n5 Tips For Making Six Figures in Revenue\r\n\r\n\r\n \tIncorporate your business: As you start approaching six figures in revenue, you\u2019ll want to incorporate your business. Incorporating your business keeps your personal income separate from your business income. If your business is ever sued, your personal assets will be protected if you\u2019re incorporated. However, if the business isn\u2019t incorporated, you could lose your house, personal savings and more. Contact your city\u2019s business center to better understand when you should incorporate your business.\r\n \tKnow when to outsource: When you first start your online store, you need to be as frugal as possible and do as much of the work yourself as possible. However, as you start to grow, it\u2019s no longer possible to manage all your responsibilities independently. When you start realizing that there aren\u2019t enough hours in the day to do your work you can outsource some of your work. You can outsource customer support and social media posts effectively. They\u2019ll be able to respond to customers quickly allowing you more time to focus on generating sales.\r\n \tBuild out your content strategy: Have you ever noticed that media companies are taking over the world? It seems like someone is always sharing a cool article on Twitter or Facebook. Most online stores don\u2019t have the time to devote to a content strategy. However, content can prove to be profitable for your online store. It can boost your organic traffic. You can even retarget your blog traffic, which is one of the cheapest ads you can run. Over time, you\u2019ll find that your content helps you more than it hurts you if you produce relevant content that provides value to your customers. \r\n \tGet a cofounder: While you can successfully start a business on your own, some choose to start their online store with a cofounder to scale quickly. By having a 50-50 partner who\u2019s just as hardworking as you are, you give your business a better chance to scale to six figures in a shorter period of time. Find someone with a complementary skillset. Maybe you need someone with strong writing skills to write epic product descriptions and blog posts. Or maybe you need someone who\u2019s brilliant at Instagram marketing while you\u2019re a Facebook Ads genius. Finding a strategic partner can help your business scale to six figures.\r\n \tDon\u2019t hold yourself back: Skepticism will destroy any chance of your business succeeding. If you spend more time doubting successful people than asking them questions, you\u2019re delaying your success. The truth is people without high school diplomas can out-earn an MBA with hard work. It is possible for a person who grew up poor to build a multi-million dollar business. These aren\u2019t one in a million success stories. You live in a time where you have all the tools and information you need at your fingertips. It\u2019s 2017 - anything is possible. You can become a huge success. But you have to stop acting like making six, seven or even eight figures is impossible. Don\u2019t hold yourself back with your own skepticism. Instead of asking yourself, \u2018how do I prove that this platform/method doesn\u2019t work\u2019 ask yourself \u2018what are successful people really doing differently that I\u2019ve casually brushed off?\u2019 Mindset correction can be a game-changer. So dream big and prove every doubter wrong, even if that doubter is you.\r\n\r\nMaking six figures is no easy task but you\u2019ve got what it takes to succeed. If you have any questions about how to take your store to the next level, leave a comment below.\u00a0\r\n\r\n\r\n\r\nWant to learn more?\r\n\r\n \tHow to Make Money Online: 26 Real Ways to Earn Money Online\r\n \tHow to Earn Money From Home: The Dropshipping Way\r\n \tHow Much Money Can You Make With an Ecommerce Store?\r\n \t20 Amazing Startup Business Ideas That\u2019ll Make You Money\r\n\r\n\r\n\r\n\r\nIs there anything else you\u2019d like to know more about and wish was included in this article? Let us know in the comments below!