How to Sell and Advertise on Instagram

Learn how to advertise your shop on Instagram and start running your online dropshipping business with Oberlo today! It’s free!

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How to Advertise on Instagram: Instagram Marketing Guide For Beginners

Want to advertise on Instagram? With Instagram being owned by Facebook, store owners can take advantage of the best targeting features while building an audience on Instagram. You’ll need to have your Instagram account created and connect it to your Facebook Power Editor to start selling on the platform.  

Instagram allows you to create photo ads, video ads, carousel ads and Instagram stories ads. In a photo ad, you’d use a visually appealing photo to capture attention to drive traffic to your site. In a video ad, you’d create a video (up to 60 seconds long – ideally under 30 seconds) to educate or entertain Instagram users in hopes of getting them onto your website. A carousel ad allows users to swipe left to find another product picture. If your product has several different styles or color choices you might use this type of ad. Or if you aren’t sure which product picture would be most effective you might use a carousel ad to determine the best-converting image. An Instagram stories ad allows users to see a full-screen ad at the top of their Instagram account where their stories are.  

Once you’ve picked the best ad type, you’ll want to log into your Facebook Business Manager to create your ad. You’ll be able to choose from a diverse range of settings to create the best ad for your specific needs. If your goal is to increase your product sales, you’ll likely want to create an ad that’s optimized for conversions. When it comes to targeting, you’ll need to experiment or use data to find the best audience for your product. You’ll be able to target people in different countries, with different genders, ages, interests, behaviors and more. As you begin to learn more about your audience, you can adjust your targeting to better attract the right customers.

If you plan to sell on Instagram, you’ll need to make sure that the image you use in your ad is attention grabbing. Lifestyle images tend to work best on the platform. Whether you sell watches or beauty products, Instagram ad photos need to be visually stimulating and appealing for customers to click on your ad. You’ll need to take or use a picture that helps stop an Instagrammer from scrolling on. That means you won’t want to use a picture of your product on a white background.

How to Sell on Instagram

Want to know how to sell products on Instagram? Fortunately, there’s an endless number of ways for you to sell on Instagram. First, you can build an audience on your own Instagram page. You can regularly post lifestyle product photos on your account. Avoid posting pictures of your product on a white background as Instagram is a very visual platform. Instagram posts with more than 11 hashtags will drive more eyes to your post giving you a better chance of landing the sale.

If you’re just starting out, you could drive more sales back to your store through influencer marketing. Influencers wearing or using your product and giving you a shout-out is a popular way to sell on Instagram. You can use websites like Upfluence to find quality influencers to promote your product. Or you can manually find influencers within your niche and contact them on Instagram or via an email listed in their bio. The average influencer charges between $100-$400 for one post. However, the sales generated through the post vary depending on the influencer. Some influencers are better at converting their audiences than others.

You can also add Shoppable Instagram Galleries to your store. This allows customers to buy the exact product featured in an Instagram post with ease. The Instagram post will link to the exact product making purchasing the product accessible for customers. You won’t need to include the exact product link in your bio with each post which simplifies Instagram marketing.

Instagram ads are becoming increasingly popular for store owners. You can create ads through your Facebook ad platform as Instagram is owned by Facebook. Lifestyle images tend to work best on Instagram’s platform. You can test a range of images which you can get from the product supplier to find the best-converting image for your campaign. You’ll be able to include a link to drive traffic directly to the product page.

Instagram Shopping

Instagram now provides the ability to sell products through Instagram Posts and Stories, giving you one more reason to use Instagram to increase your revenue. If your customers are very image orientated you can capitalize on this easy to use shopping platform to communicate better with your customers.

The process is easy:

  1. Identify popular products in your store that you can capture in pictures or videos
  2. Connect your Instagram account with your Shopify Account
  3. Tag your products in your images or videos, linking them straight to the product page
  4. Watch as customer orders come into your store

Instagram is constantly innovating their ecommerce endeavors so keep your eyes peeled for new features.

Where to Find Products

Things that can be worn by a person tend to perform well on Instagram. For example, clothing, jewelry, accessories like sunglasses, makeup, and teeth whitening products. If you plan on selling on Instagram, you’ll likely want to sell items that an influencer can wear in a post. When an influencer wears your product, it gives your product and brand social proof. While non-worn items can also do well on Instagram, if you plan on selling exclusively on Instagram having products worn by influencers is likely your best bet. Fortunately, you can find a wide assortment of products from fashion to accessories via Oberlo.

Oberlo allows new entrepreneurs to find and sell popular items online. The best part is that you don’t have to buy expensive bulk inventory or store boxes at your home. Instead, you can dropship it. Dropshipping is a great business model for new entrepreneurs looking to start a business without taking any big risks. People love dropshipping because it allows them the freedom to sell from anywhere in the world. It also helps keep business costs low making it a perfect model for students or those with a 9 to 5 job. You’ll have access to some of the best international shipping rates. And you won’t need to hire employees to package or ship products.

With Oberlo you can easily import products from a selection of millions into your online store. You’ll have access to product images and copy that you’re free to use on your website. You can even edit product names, descriptions and images to suit your brand. Even though you won’t be shipping goods to customers, you’ll still be able to track shipments to ensure your customers receive them. The best part about suppliers shipping products is that you’ll have access to ePacket shipping which is an affordable and fast international delivery service.

How does Oberlo work?

Oberlo is a marketplace that makes it easy to find awesome products to sell online.

1. Import Products

Browse Oberlo for products and add them to your store with just a few clicks.

2. Make a Sale

Congratulations – you’ve just sold your first product!

3. Place an Order

Place an order with the supplier for the product you just sold.

4. Supplier Ships the Product

Your supplier will ship the product directly from their warehouse to your customer’s doorstep.

Since the company’s founding in September, 2015, Oberlo merchants have sold over 85 million products around the world.

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