As one of the fastest rising ecommerce trends, voice search is certainly the hype these days. And as an ecommerce business owner, it\u2019s something you cannot afford to lose out on.\r\n\r\nBut before launching into optimizing your ecommerce business for voice search, there are important voice search stats and facts you need to wrap your head around. You\u2019ll need to know what voice search is, what the most popular devices that offer search by voice features, where voice search is most popular, and more.\r\n\r\nIn this article, we present to you the ten most important voice search statistics you need to get your voice search efforts the kick start it needs. Let\u2019s dive in!\r\n1. Voice Search Popularity in The United States\r\n\r\n\r\nAn increasing number of people in the United States are using voice to conduct searches. Reports estimate there are 111.8 million people in the US using voice search features \u2013 a 9.5 percent increase from the previous year.\u00a0\r\n\r\nThis means that currently, nearly 40 percent of all internet users in the US and a third of its total population are users of voice search (eMarketer, 2019). And all signs point to it growing in popularity with an expected 9.7 percent increase to 122.7 million users by 2021.\r\n\r\nAs we\u2019ll explore in the next few voice search statistics, smartphones and smart speakers are currently the most popular devices among voice search users. But with other gadgets such as watches and wearables, TVs, and home appliances slowly offering voice search features, it may just be a matter of time before they become equally as popular \u2013 if not more.\r\n2. Voice Search More Popular Than Typing\r\n\r\n\r\nNearly gone are the days of typing in a search query. Approximately seven out of ten consumers (71 percent) prefer to use voice searches to conduct a query over the traditional method of typing (PricewaterhouseCoopers, 2018).\r\n\r\nDespite more advanced features voice search capabilities offer such as carrying out online purchases or controlling other smart home gadgets, its most popular usages remain restricted to more basic features. Conducting basic queries and information requests aside, users like to use voice searches to do basic tasks like check on the weather, play music, and set a reminder.\r\n\r\nBut given the potential and benefits of voice search, it\u2019s no wonder that it\u2019s growing in popularity. This is particularly noteworthy for the disabled community and the visually impaired, who have benefitted from voice search as it allows them to bypass the inconvenient text-based functions.\u00a0\r\n3. Smart Speakers Ownership in The US\r\n\r\n\r\nAs of 2018, nearly a quarter (23 percent) of American households possess smart speakers, half of which have more than one (Microsoft, 2019).\r\n\r\nThe average household with a smart speaker in 2018 has 2.3 speakers, an increase from just 1.7 in 2017. In fact, as many as 14 million people became owners of smart speakers for the first time in 2018.\r\n\r\nAnd more and more people are expected to purchase smart speakers, with ownership forecast to nearly double to 45 percent in 2019 and further rise 30 percentage points to 75 percent by 2020. This means that by then, three-quarters of all US households are expected to own at least one smart speaker by 2020.\r\n4. Smart Speakers Usage in The US\r\n\r\n\r\nOwnership of smart speakers is on the rise, but so is voice search usage with smart speakers. 52 percent of all smart speaker owners use their devices daily (NPR, 2018). Over a third use it to carry out voice searches.\r\n\r\nGiven the increasing use and popularity of smart speakers, if you happen to run an ecommerce business selling tech gadgets, consider amping up your marketing efforts around November. The period between Black Friday and the end of the year is proving to be a particularly popular time for purchases of smart speakers \u2013 8 percent of the US population bought a smart speaker during this period in 2018.\r\n\r\nAnd depending on your target market, you may want to prioritize one brand over another. Just so you have an idea, Amazon currently holds about 70 percent of the smart speaker market share within the US, far outperforming its main rivals, Google Home and Apple\u2019s HomePod.\u00a0\r\n5. Voice Search Statistics on Shopping\r\n\r\n\r\nWith voice-assisted devices growing in popularity, users are also starting to branch out in terms of usage. According to an online survey, more and more consumers carry out searches by voice to conduct online shopping. In fact, the voice shopping market is expected to skyrocket from $2 billion in 2018 to $40 billion by 2022.\r\n\r\nThough online shopping via voice search is an activity carried out by different age groups of online shoppers in the US, the highest usage comes from those aged between 45 and 60 (Narvar, 2018).\u00a0\r\n\r\n43 percent of online shoppers in this age group use the voice search feature on their devices to shop online, compared to 38 percent in the 30- to 44-year-old age group. There\u2019s a drastic fall in usage among adults aged 60 and above, with just four percent of them using their devices for online shopping.\r\n\r\nThe most commonly bought products by voice are groceries. One out of every five products purchased by voice is groceries. That\u2019s very followed by entertainment-related products (19 percent), electronics, (17 percent), and clothing (8 percent).\r\n6. Role of Voice Search in Buyers\u2019 Purchase Journey\r\n\r\n\r\nThough more than one in four consumers use voice to shop online, the role of voice search in shopping isn\u2019t solely limited to just purchasing. In fact, the act of purchasing items isn\u2019t even the most popular voice search feature among online shoppers!\r\n\r\nSurvey results show that online shoppers use voice assistance more extensively in the pre-checkout stages than for checking out itself \u2013 particularly in product research and addition to shopping list. More than half of all online shoppers in the US use voice assistance to help them research products, while over a third use it to add new items to their shopping list (Narvar, 2018).\u00a0\r\n\r\nBut it doesn\u2019t just end there. Voice assistance continues to feature in the post-checkout stages, with 30 percent of online shoppers using it to track their packages, 20 percent leaving reviews or ratings, and 17 percent using voice search to repurchase items. \u00a0\r\n\r\nConsidering the above-mentioned voice search statistics on shopping, as an ecommerce owner, you may want to consider optimizing your site for voice search!\r\n7. How many searches are voice searches?\r\n\r\n\r\nIf you\u2019re still unconvinced of the potential of voice search, here\u2019s one of the most astounding voice search statistics to swing you: Consumers used voice search over 250 billion times in 2018 (Voicebot, 2019).\r\n\r\nAnd current indications point towards an increasing usage that\u2019s not likely to abate anytime soon. In September 2018, approximately 25 percent of US adults said they used voice search at least once a month. Fast forward just four months to the start of January 2019 and that figure had already climbed to 33 percent. Plus, nearly half (47 percent) of these users expect to use the feature even more in 2019.\r\n8. Voice Search Statistics on Mobile Devices\r\n\r\n\r\nCurrently, more than a quarter (27 percent) of the global online population is using the voice search feature on their mobile devices. (GlobalWebIndex, 2018) Usage is particularly popular among the 16-to-34 age bracket, with two-thirds of mobile voice search users falling into this particular age group.\u00a0\r\n\r\nIf your ecommerce business targets both females and males, you\u2019ll be happy to know that you may not need different strategies for these two gender groups as mobile voice search usage across both men and women are pretty even: 28 percent of men use voice-assisted searches on their mobile devices, compared to 26 percent of women.\r\n\r\nIn terms of markets, mobile voice search features are particularly popular among Asian countries. This is especially so in Indonesia, China, and India, where 38 percent, 36 percent, and 34 percent of all internet users reportedly carrying out voice-assisted searches on their mobile gadgets. For comparison\u2019s sake, just 25 percent of US internet users use the voice search feature on their mobile devices.\r\n9. Voice Search Engagement\r\n\r\n\r\n72 percent of US consumers are engaging with voice search through digital assistants such as Siri, Alexa, Google Assistant, and Cortana (Microsoft, 2018).\r\n\r\nOf them, the Google Assistant and Apple\u2019s Siri are the two most popular digital assistants, with 36 percent of all US consumers reported having used each for voice search. This is followed by percent by Amazon\u2019s Alexa and 19 percent by Microsoft\u2019s Cortana.\r\n\r\nOf all the gadgets available that offer voice-assisted search functions, smartphones appear to be the leading device of choice for voice search users. More than 90 percent of consumers report having used their smartphones to carry out voice searches, compared to less than half on their smart speakers and just over four in ten through in-car voice assistants.\u00a0\r\n10. Role of Page Load Speed in Voice Search SEO\r\n\r\n\r\nIf these voice search statistics have inspired you to optimize your business for voice search and in particular for Google, your page\u2019s load speed may be a good place to start.\r\n\r\nHere\u2019s why: Websites with shorter load times perform better among Google\u2019s voice search results. More specifically, they take just 4.6 seconds to load. That\u2019s half the time taken for the average page (Backlinko, 2018). And with Google placing increasing emphasis on load times, there\u2019s certainly no reason you shouldn\u2019t be focusing on your website\u2019s load speed.\u00a0\r\n\r\nTo start, consider first running a website speed test to find out how fast your page is currently loading before taking the steps needed to further improve your load speed.\u00a0\r\nConclusion\r\nNow that you\u2019re equipped with ten useful voice search statistics, you can begin to use them to give your ecommerce business the boost it needs.\r\n\r\nWhether you\u2019re interested in optimizing your ecommerce page or boosting your sales and marketing strategy of your tech ecommerce store, these voice search stats will certainly come in handy to help understand the direction that ecommerce and mobile ecommerce is heading towards.\r\n\r\n\r\nSummary: Voice Search Statistics\r\nHere\u2019s a summary of the Voice Search Statistics for 2020:\r\n\r\n \tOne-third of the United States population use voice search features.\r\n \t71 percent of consumers prefer to conduct queries by voice instead of typing.\r\n \tBy 2020, three quarters of all US households are expected to own at least one smart speaker.\r\n \tMore than half of all owners of smart speakers use their device on a daily basis.\r\n \t43 percent of voice device owners aged between 45 and 60 use their devices to shop online.\r\n \t51 percent of all online shoppers in the US use voice assistance to help them research products.\r\n \tOver 250 billion queries were carried out by voice search in 2018.\r\n \tMore than one quarter of the global online population is using the voice search feature on their mobile devices.\u00a0\r\n \t72 percent of US consumers are engaging with voice search through digital assistants.\r\n \tThe average voice search result page loads half as fast as the average page.\r\n\r\nWant to Learn More?\r\n\r\n \t10 Video Marketing Statistics You Need to know in 2020 [Infographic]\r\n \t10 Social Media Statistics You Need to Know in 2020 [Infographic]\r\n \tStatistics Library\r\n \t35 Small Business Ideas That\u2019ll Make You Money in 2020\r\n\r\nIs there anything else you\u2019d like to know about voice search statistics and wish was included in this article? Let us know in the comments below!